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  xiamen eagledon pharmaceuticals co., ltd. is a wholly owned subsidiary of eagle health holdings limited incorporated in australia. founded in 2001, xiamen eagle don pharmaceuticals co., ltd. is a leading brand in comprehensive health care products, including chinese herbs, health foods, dietary supplements and medical devices. we are a vertically integrated business which seeds, cultivates, develops, manufactures and distributes its products and its herb planting base covers an area of approximately 30 million square meters.

  as the oem foundry for well-known chinese brands and health products, eagledon’s gmp certified manufacturing facility sits on the beautiful tongan, xiamen, covering an area of approximately 30,000 square meters.there are 12 full-automatic and semi-automatic assembly lines, among which 9 workshops are 100,000-class dust-free workshops, and 3 workshops are 300,000-class dust-free workshops. (tea workshop, candy workshop, powder workshop, herbal nursery workshop, capsule workshop, rtd beverages workshop, jelly workshop, extract workshop, granule workshop, solid beverage workshop (protein solids, fruits and vegetables, coffee, plant solid beverages, grain solid beverages), canned food workshop, honey products workshop) 

  in response to the national call for strategic investment in the class ii medical devices workshop by the end of 2019, eagle don has become a key epidemic prevention material manufacturer at home and abroad. in the future, we will continue to expand the demand for investment in the health industry.

(a)recognised brand name

the eagle group’s success is largely due to the strength of its brand name, which has been built over 15 years through consistently offering high-quality products and effective marketing strategies.  the eagle group develops and promotes its brand by associating it with core value of delivering the benefits of a healthy lifestyle and focusing on our stringent quality control. the eagle group uses advertisements on television networks, magazines, outdoor billboards and signage, advertising platforms on buses, online social platforms and networking websites to promote its brand awareness and recognition. 

as of 31 december 2016, the eagle group holds 50 registered trade marks in china and registered key trade marks in hong kong and macau.  as a recognition of the brand’s popularity, xiamen eagle don's trademark has been awarded a “fujian famous trademark” since 2007.  

(b)research and development capability

research and development is critical to the sustainable growth of the eagle group’s business. its in-house r&d team comprises of 21 employees with bachelor degree or higher qualifications coupled with experience in food science, biotechnology, nutrition or pharmacy. the eagle group has established and maintains research arrangements with a number of research institutions and universities in china including xiamen university. the eagle group’s in-house manufacturing capability gives it control and flexibility around new product development, while also aiding its speed to market for new products.

as of 31 december 2016, xiamen eagle don has been granted 18 patents in china including 4 invention patents.  xiamen eagle don has received many awards and recognition for its contribution in intellectual property. furthermore, xiamen eagle don obtained "national high-tech enterprise" certification in 2012 and was re-accredited in 2015. 

(c)extensive distribution network

the eagle group has established an extensive sales and distribution network and sells its products to 23 provinces, autonomous regions and municipalities throughout china.  

as at 31 december 2016, the eagle group had generated sales from 258 distributors, selected on their reputation, market coverage, sales experience and the size of their marketing and distribution resources. having an extensive network of distributors has enabled the eagle group to cost-effectively market its products across china benefiting from economies of scale and efficiencies in the distribution of its products. 

the eagle group believes that its established distribution network provides it with a solid foundation to continue to expand in its target markets.

(d)proven vertically integrated operating model

the eagle group employs a vertically integrated operating model in which it directly controls key aspects of the value chain, including product development, manufacturing, sales and marketing. this operating model not only gives the eagle group better control over its brand image and products quality, but helps it to react quickly to market trends and changes. 

the eagle group’s in-house sales and marketing staff control advertising and promotional activities and provide training for distributors, allowing the eagle group to maintain consistency of its brand message and make timely adjustments to its marketing efforts. 

the eagle group’s products are manufactured in gmp-compliant certified manufacturing facility. its in-house manufacturing operations help to maintain strict quality control standards throughout the production process to ensure high quality of its products. the sales team works closely with our product development, manufacturing and marketing teams to quickly incorporate feedback from distributors, retail outlets and end customers into our product development and sales and advertising programs.

(e)diversified and complementary product range

eagle group has a wide selection of products to cater for different nutritional needs and health requirements of consumers, including natural herb based nutritional products. furthermore, the eagle group plans to provide high-end nutritional supplements originated in australia, which not only offers a variety of choices of imported nutritional supplements, but also contributes to a high-quality, healthy lifestyle that consumers may pursue. 

the eagle group targets to be the one-stop-shop to cater for each family’s nutrition needs. 

(f)commitment to product quality and safety 

the eagle group is committed to high standards of quality, and places stringent quality control and safety assurance procedures over the entire production process from raw material procurement to manufacturing and product packaging so as to meet the quality standards required by customers and the relevant governing authorities. 

(g)experienced senior management team 

the eagle group is led by an experienced management team, made up of highly skilled, qualified individuals.